Playbook

Scoring Guide

Every PD activity has a point value. Submit your proof, get approved, and the points hit the standings.

5 XP — Big plays

Certifications, conferences, board service, presentations

Certification or Continuing Education

+5 XP

Complete a professionally relevant certification or continuing education course.

Examples

  • • HubSpot certification
  • • PRSA APR

Required proof

Certificate of completion or course confirmation

Submit this activity

Professionally Relevant Conference

+5 XP

Attend a professionally relevant conference.

Examples

  • • INBOUND
  • • SXSW
  • • Content Marketing World

Required proof

Conference registration or attendance confirmation

Submit this activity

Relevant Board Service

+5 XP

Serve on a relevant board (redeemable once per quarter).

Examples

  • • AAF board
  • • Nonprofit communications committee

Required proof

Board appointment letter or org listing

Submit this activity

Lead a MMM Presentation

+5 XP

Lead a MMM with a presentation on a company-wide innovation or change.

Examples

  • • Process innovation presentation
  • • New tool rollout

Required proof

Presentation slides or meeting confirmation

Submit this activity

External Presentation

+5 XP

Present externally (speaking engagement, panel/roundtable, moderator).

Examples

  • • Conference speaker
  • • Panel moderator

Required proof

Event page, recording, or speaker confirmation

Submit this activity

3 XP — Power moves

Learning courses, mentorship, networking, service

Learning Course (1 Hour)

+3 XP

Structured PD training: one hour actively learning a skill or subject, such as a certification module or workshop. Often includes engagement, a quiz, or a test at the end (repeatable + one bonus point for recap presented in division meetings).

Examples

  • • LinkedIn Learning course
  • • Coursera module

Required proof

Certificate, agenda, or completion screenshot

Submit this activity

Meeting Attendance

+3 XP

Meeting attendance (non-webinar format; camera on or in person).

Examples

  • • In-person meeting
  • • Virtual meeting with camera on

Required proof

Event page or attendance confirmation

Submit this activity

Professional Networking Mixer

+3 XP

Attend a professionally relevant networking mixer (after hours only).

Examples

  • • Industry happy hour
  • • Chamber mixer

Required proof

Event page or photo from the event

Submit this activity

Client Recognition

+3 XP

Receive client recognition/kudos in writing for job well done.

Examples

  • • Client thank-you email
  • • Written kudos

Required proof

Screenshot or copy of written recognition

Submit this activity

Mentorship (1 Hour)

+3 XP

One hour of mentorship as a mentor or mentee (redeemable once per quarter).

Examples

  • • 1:1 mentoring session
  • • Reverse mentoring

Required proof

Brief note describing the mentorship session

Submit this activity

Volunteerism or Service

+3 XP

Professionally relevant volunteerism or service (one bonus point for video recap used by KQ marketing).

Examples

  • • Pro bono PR support
  • • Career-day speaking

Required proof

Org confirmation or volunteer log

Submit this activity

Non-KQ Sponsored Professional Organization Membership

+3 XP

Join or renew membership in a professional organization that is not paid for by KQ.

Examples

  • • PRSA
  • • AAF
  • • IABC

Required proof

Membership confirmation

Submit this activity

Reading Job Relevant Book

+3 XP

Read a job-relevant book and share the key details and takeaways with the team.

Examples

  • • Leadership book recap
  • • Industry book share-out

Required proof

Book title plus summary or recap shared with the team

Submit this activity

2 XP — Recognition

Award-winning submissions and PowerPlay

Project Awards Writing/Submission

+2 XP

Write and submit a project for an industry award.

Examples

  • • ADDY entry
  • • PRSA award entry

Required proof

Copy of the award submission

Submit this activity

Project Award Win

+2 XP

Win an industry award for a project.

Examples

  • • ADDY winner
  • • PRSA Capstone winner

Required proof

Copy of the award notification

Submit this activity

PowerPlay

+2 XP

PowerPlay submission.

Examples

  • • PowerPlay activity

Required proof

Description of PowerPlay activity

Submit this activity

1 XP — Quick wins

Social, webinars, PD ideas, quarterly boosts

KQ Social Media Marketing

+1 XP

Participate in KQ social media marketing (up to four per quarter).

Examples

  • • LinkedIn repost
  • • KQ content engagement

Required proof

Link or screenshot of participation

Submit this activity

Non-Participatory Webinar

+1 XP

Passive learning: listening to gain information or hear about trends and innovations on a topic. Usually no coursework required and often shorter than an hour (up to four per quarter).

Examples

  • • HubSpot webinar
  • • AdWeek webinar

Required proof

Registration confirmation or screenshot

Submit this activity

Quarterly Boost

+1 XP

Quarterly limited-time boosts that vary each quarter.

Examples

  • • Quarterly featured activity

Required proof

Description of the boost activity

Submit this activity