Playbook

Scoring Guide

Every PD activity has a point value. Submit your proof, get approved, and the points hit the standings.

5 XP — Big plays

Certifications, conferences, board service, presentations

Certification or Continuing Education

+5 XP

Complete a professionally relevant certification or continuing education course.

Examples

  • HubSpot certification
  • PRSA APR

Required proof

Certificate of completion or course confirmation

Submit this activity

Professionally Relevant Conference

+5 XP

Attend a professionally relevant conference.

Examples

  • INBOUND
  • SXSW
  • Content Marketing World

Required proof

Conference registration or attendance confirmation

Submit this activity

Relevant Board Service

+5 XP

Serve on a relevant board (redeemable once per quarter).

Examples

  • AAF board
  • Nonprofit communications committee

Required proof

Board appointment letter or org listing

Submit this activity

Lead a MMM Presentation

+5 XP

Lead a MMM with a presentation on a company-wide innovation or change.

Examples

  • Process innovation presentation
  • New tool rollout

Required proof

Presentation slides or meeting confirmation

Submit this activity

External Presentation

+5 XP

Present externally (speaking engagement, panel/roundtable, moderator).

Examples

  • Conference speaker
  • Panel moderator

Required proof

Event page, recording, or speaker confirmation

Submit this activity

3 XP — Power moves

Learning courses, mentorship, networking, service

Learning Course (1 Hour)

+3 XP

One hour of a learning course (repeatable + one bonus point for recap presented in division meetings).

Examples

  • LinkedIn Learning course
  • Coursera module

Required proof

Certificate, agenda, or completion screenshot

Submit this activity

Panel Attendance

+3 XP

Panel attendance (non-webinar format; camera on or in person).

Examples

  • In-person panel
  • Virtual panel with camera on

Required proof

Event page or attendance confirmation

Submit this activity

Professional Networking Mixer

+3 XP

Attend a professionally relevant networking mixer (after hours only).

Examples

  • Industry happy hour
  • Chamber mixer

Required proof

Event page or photo from the event

Submit this activity

Client Recognition

+3 XP

Receive client recognition/kudos in writing for job well done.

Examples

  • Client thank-you email
  • Written kudos

Required proof

Screenshot or copy of written recognition

Submit this activity

Mentorship (1 Hour)

+3 XP

One hour of mentorship as a mentor or mentee (redeemable once per quarter).

Examples

  • 1:1 mentoring session
  • Reverse mentoring

Required proof

Brief note describing the mentorship session

Submit this activity

Volunteerism or Service

+3 XP

Professionally relevant volunteerism or service (one bonus point for video recap used by KQ marketing).

Examples

  • Pro bono PR support
  • Career-day speaking

Required proof

Org confirmation or volunteer log

Submit this activity

Professional Organization Membership

+3 XP

Join or renew membership in a professional organization.

Examples

  • PRSA
  • AAF
  • IABC

Required proof

Membership confirmation

Submit this activity

Special Assignment Contribution

+3 XP

Contribute to a special assignment, white paper, research brief, or case study.

Examples

  • White paper co-author
  • Case study contributor

Required proof

Copy or link to the contribution

Submit this activity

2 XP — Recognition

Award-winning submissions and PowerPlay

Award-Winning Project Submission

+2 XP

Award-winning project submissions.

Examples

  • ADDY winner
  • PRSA Capstone winner

Required proof

Copy of the award notification or submission

Submit this activity

PowerPlay

+2 XP

PowerPlay submission.

Examples

  • PowerPlay activity

Required proof

Description of PowerPlay activity

Submit this activity

1 XP — Quick wins

Social, webinars, PD ideas, quarterly boosts

KQ Social Media Marketing

+1 XP

Participate in KQ social media marketing (up to four per quarter).

Examples

  • LinkedIn repost
  • KQ content engagement

Required proof

Link or screenshot of participation

Submit this activity

Non-Participatory Webinar

+1 XP

Listen to a non-participatory webinar (up to four per quarter).

Examples

  • HubSpot webinar
  • AdWeek webinar

Required proof

Registration confirmation or screenshot

Submit this activity

New PD Opportunity Submission

+1 XP

Submit details about a new, applicable, and cost-effective PD opportunity (up to four per quarter).

Examples

  • New course recommendation
  • New conference suggestion

Required proof

Details of the PD opportunity submitted

Submit this activity

Quarterly Boost

+1 XP

Quarterly limited-time boosts that vary each quarter.

Examples

  • Quarterly featured activity

Required proof

Description of the boost activity

Submit this activity